If you’re a business, stoking up an affinity with the right charity is a shrewd move. You get to bask in the feelgood factor (‘hey, we have a heart’) and, because everyone loves a socially responsible outfit, your customers are all the more inclined to dig into their pockets. For you and the charity. Win win.

Every air-kissing event, every social diary pages shindig comes complete with a charitable affinity – it’s the PR currency of the day. But how much is actually given over to local charities when relationships like this are struck? We wanted to find out…

When the Wirral Fashion Festival – organised by Downtown Liverpool in Business award winner Amanda Moss (pic) – aligned itself with Clatterbridge Cancer Centre for its glittery ball at Thornton Hall it must have been a happy day at Clatterbridge’s hard working fundraising HQ.

A happy ending? What do you think?

Lots of life-saving cash for cancer research and support? Read on.

We’re sure Ms Moss, like most people in Merseyside, has reason to be grateful that Clatterbridge (now with added Aintree Hospital branch) exists.

So SevenStreets was disappointed to hear of the fall-out that followed Moss’s Wirral Fashion Festival: the latest excursion into the ‘fashion’ events world by the self-styled ‘celebrity editor’ of Liverpool Lifestyle magazine.

We understand that tickets for the event were sold for £60, with a promised £5 donation to Clatterbridge: to help fund the essential work they do.

Lifestyle Monthly devoted a single page of its 68 page mag (the same space they gave to singer Laura White talking about her Lyrics In My Underwear CD) to the story of Alison – a young cancer patient successfully treated at Clatterbridge Cancer Centre – and of her determination to help the centre with its essential fundraising.

“We want to raise as much money as possible for the centre, and the fantastic work that’s done there,” Alison says, in Lifestyle Monthly’s feature promoting the event – and its £60 tickets.

Amanda Moss promised up to £1,000 worth of donations (based on ticket sales), as well as the proceeds from bucket donations on the night, and takings from a prize raffle (which always do well on occasions like these). In return, Clatterbridge offered to push the event, which it did in its newsletter and communications to its supporters.

Despite being extremely busy with other revenue-generating projects, Clatterbridge offered to secure the raffle prizes for the evening. Crucially, the charity also were willing to supply experts from their donations team to help raise funds on the night.

Clatterbridge’s professional donations team are widely regarded as amongst the best in the business. They know how to engage with public, share Clatterbridge’s amazing story, and help direct anyone needing advice on the care and treatment of cancer to find the right help. It’s what they do.

SevenStreets understands that the request for Clatterbridge’s fundraising team on the night was later withdrawn by the event organisers.

After a slow start to ticket sales Amanda apparently had to give some tables away or sell at ‘cost price’, saying she wouldn’t be donating anything from these tables.

We’ve spoken to a supporter of the charity, who attended the event as a guest (who wishes to remain nameless) who says that the promised raffle didn’t take place. Amanda’s promise to supply her own ‘promotional staff’ rather than experts from Clatterbridge saw the event allegedly raise just £20.

Thornton Hall has told SevenStreets that the event pulled in a crowd of ‘around 150, maybe more’. If that’s so, a £20 donation total suggests an average of around 13p given from everyone who attended.

Together with the tickets that Amanda claimed to sell, the night ended up raising £120. And that was back in March.

Since then, we understand, not a single penny has been forthcoming, despite calls to Ms Moss’ office.

I’m telling you this, SevenStreets readers, not because I want to gloat. But because I lost my partner, at Clatterbridge, at Christmas. And I know, first hand, how every single penny counts.

And I’m telling you this because we’re sure the Clatterbridge team worked their asses off to supply their end of the bargain, and ended up, so far, with not a penny to show for it.

SevenStreets is donating £50 to Clatterbridge – it’s a small way to help a great charity. Let’s hope this feature prompts Amanda Moss to finally hand over the promised funds. We’re sure she’s so busy arranging future events that this one’s just slipped her mind.

More importantly, this is our fundraising event. If you think you can help Clatterbridge – or even if you’d just like to say we stand for something different, and could donate a quid, or two – that would be amazing. And you won’t even have to sit through one of Amanda’s fashion shows. That’s win/win, surely?

For some, charity is a way to boost their brand. For some charity begins at home. But let’s raise what we can, to show Clatterbridge that there is more than one Lifestyle around here.

Our Just Giving page is here.

Thanks.

EDIT: Since posting this story this morning (11 July) Clatterbridge Cancer Care has now received the money. Which is nice

SevenStreets

  • http://beneaththebeat.blogspot.com/ Fortinian

    Sickening. I too have had experience of the wonderful work done at Clatterbridge. Even when it seems there is nothing that medicine can do those guys don’t give up.

    It’s a privilege to have them in the Liverpool City Region.

  • Vicky

    My mum was treated at Clatterbridge in the late 80s. She died. Did she die because cancer won, or because they didn’t have enough money for treatments and more advanced diagnostic tools? We don’t know… Amanda Moss needs to stop being a self flagellating freebie grabber and start putting her money where her mouth is.

    Clatterbridge deserve better.

  • Vicky

    Oh, and it’s around about now where people who pay to advertise in Lifestyles mag should be reassessing their budget and taking it elsewhere.

  • KT

    Sickening

  • sian

    This is the magazine that is according to this awful woman’s facebook page is ‘very profitable’

  • Richard HJ

    Donation made. Congratulations for turning a negative into a positive Seven Streets. xxx

  • Eddy Collins

    Lifestyle have given a platform to many charities,giving them an audience they would never have, i belive the event was giving donations made to clatterbridge,you make people feel like they have to give,people will give what they want through free will, I think this website is jealous of the huge audience of lifestyle,seems very bitter and innacurate.

  • Paul

    Done !

  • Hannah

    The first fashion week I had a stall for she ripped me off 1,000 pounds which resulted in my business closing. That money was a grant from the government she took it and wouldn’t pay it back after not delivering what she promised. Many others received the same treatment.

  • Sean

    Great reporting, as always. I agree with Vicky’s suggestion of making those businesses that advertise in Lifestyle aware of Ms. Moss’s actions. No local business should be associated with such a deplorable magazine.

  • Sean

    I also ask those associated with the Downtown Liverpool in Business Award to repeal any award given to Ms. Moss. Surely a much more deserving winner could be found.

    Obviously, in light of this article, Lifestyle will worry about the negative press and will no doubt apologise and make up an excuse as to why the money wasn’t paid and offer a nice big cheque to Clatterbridge (‘can we get a photograph for page 16 showing Amanda handing over the cheque?’). But one has to wonder how forthcoming Lifestyle would be with the owed money if it wasn’t for a respected media outlet like Seven Streets picking up on this story.

    Too late for apologies.

  • Jonny Whitebeard

    their magazine is unreadable its tiny and the amount they charge for a page is outrageous.

  • cakeface

    I shall be interested to see whats happened here… Im guessing that as Ms Moss was so busy arranging her awards ceremonies, parties and family holidays that she simply “forgot” to hand the money over to what is a completely worthwhile cause… and only a fiver from each ticket was going to Clatterbridge anyway?? tut tut…

  • Dominic D

    no doubt she will find some sort of ‘spin’ to put on the situation. And no doubt she has made her donation since this article was published. I’m certian sh eouwlnd’t have made said donation if it wan’t brought to light.
    Ooooh the swine

  • http://www.clatterbridgecc.org.uk Clatterbridge Charity

    A statement:
    The Clatterbridge Cancer Charity worked closely with Lifestyle Magazine in an effort to raise funds as part of the Wirral Fashion Festival 2012.

    We can confirm that a donation has now been made to the charity from Lifestyle Magazine for £120.

    The charity would like to thank everyone who has supported us and made a donation to support the work we do.

  • Vicky

    Really Sean? Messages on Twitter from her and Neil Woods seem to indicate that Sevenstreets, and by extension, Clatterbridge are liars, and Moss is busy cobbling together a ‘press statement’ (translation: more over inflated self importance) rather than doing a whip round and putting things right. Oh, she also sent a snotty message to Laura from Laura’s Little Bakery who retweeted the story, telling her SHE should be ashamed of herself for believing such lies.

    Am expecting this statement to not take any responsibility at all, pass the buck and then offer some sort of consolatory money to Clatterbridge, or, the only way any claim of lying can be substantiated, claim it has already been sent.

    I’m half tempted to suggest that Clatterbridge not touch her ill gotten gains with a barge pole.

  • Jayne

    A statement from Clatterbridge
    The Clatterbridge Cancer Charity worked closely with Lifestyle Magazine in an effort to raise funds as part of the Wirral Fashion Festival 2012.

    We can confirm that a donation has now been made to the charity from Lifestyle Magazine for £120.

    The charity would like to thank everyone who has supported us and made a donation to support the work we do.

  • Vicky

    “has NOW been sent”

    Nice one, Clatterbridge. Sometimes less really IS more.

  • Tom Byrne

    Amanda you should be ashamed of yourself.

  • Jaynie

    Well she’s now deleting posts off her facebook page which highlight their awful response to the homequarter’s recent misfortune.
    Give up the ghost Moss we are all on to you.

  • Wavertree Warrior

    “We can confirm that a donation has now been made to the charity from Lifestyle Magazine for £120.”

    It doesn’t say that this money was raised from the charity Wirral Fashion Festival, just that it was donated by the mag. Could it be that Miss Moss is thinking the whole thing will just fade away now that she’s made her oh so generous donation?

    Given that she’s been saying the article is defamatory, I’ll be really interested to know what her statement this afternoon says. I know a good lawyer if you’re interested…

  • Moral outrage

    @Eddy Collins. Really? I’d have thought charities were giving Lifestyle magazine a platform and credibility it wouldn’t otherwise have, actually. And I’m sure that Seven Streets – with an audience that appreciates its well-written and researched stories, great design, local insights and general cool – really has nothing to be jealous of Lifestyle Mag for…

  • Vicky

    LMAO how did I miss that epic comedy piece written by Eddy Collins? What a fool.

  • David harty

    Amanda moss shame on you if this is true, I am sure that you will be sending a great big cheque as we speak – what’s the future of Lifestyle Mag know

  • Lauren

    Hopefully this will promote the real truth about the Moss Family business. They couldn’t organise a p*ss up in a brewery, they’re about as professional as the Steptoes and if they’re ambassadors for style then let’s face it – Liverpool is screwed!! To go up against it with a hospital – what a joke!

  • Cathy

    AMANDA MOSS up her own posterior, have meet her a few times, very cocky, she is saying that she sent a cheque months ago, I am sure she will explain in her statement and still have all her lifestyle followers sucking up to her- or will she?

  • Andrew Ellis

    I’ve just been blocked from their wall, based on her response and direct quotes from the events wall I came to this conclusion:

    “Stated on the event wall it says:

    “Amanda Moss
    text DISCOUNT to 07916332469 to receive £10 off your tickets. Only 100 left now”

    If the capacity as you state was 150, then that would mean if you did as you said and gave “£5 from every £60 ticket” to Clatterbridge then that would be 50 tickets x 5, so therefore you are obligated to give them £250, more in fact if you sold over the 50 tickets which was the current sales figure 2 months before the event.

    Either your maths is way off or you’re committing fraud. Please don’t bother deleting the wallposts as they’ve all been screen-captured.”

  • http://www.sevenstreets.com David Lloyd

    Postscript:
    For fairness, we’ve tried to contact Amanda Moss for a comment. She would only say ‘Can I have your address please, where do you live? You are a malicious and nasty person.’ before replacing the reciever. Cathy, Clatterbridge can confirm the amount was only paid today.

  • Matt

    Match whatever 7streets raises.

  • Steven

    I worked with Amanda Moss in Liverpool fashion week last year and she’s great an helpful when your about to hand your money over. Once she’s got your money she’s to busy making sure the Magazine puts out a good image and leaves you to do everything, when the night was on i asked for help with regards to when we where on and stuff and she said leave me alone I’m to busy speaking to people! She’s outrageous and I hope Liverpool Fashion Week gets what it deserves and fails. Also know the Dj who was meant to be working at the Lifestyle awards and he was working 8 hours and she offered him £100 but was in fact charging a £1000 a table and there was 50 tables!!

  • Sacha A

    I find it amazing that all you people who have posted negative comments about Ms Moss have not even listened to her side.
    Rather, like sheep, you have decided to listen to the writers ramblings about an event Ms Moss put on where a charity didn’t get the money it thought it should.
    Firstly, was there an agreement between Ms Moss and the charity that a guarenteed amount of money would be given?
    Secondly, who was using who in this scenerio? Did Ms Moss invite the charity or did the charity approach Ms Moss?
    Thirdly, did the charity sell any tickets to this event?

    Shame on you all. Responsible journalism involves getting a fair and balanced story from both sides. Does the unnamed writer of this story have any actual proof about what he/she has written or is it heresay through gossip? Has he/she tried to contact Ms Moss about the event? Was this writer at the event? Has this writer spoken to anyone who was at the event? Has this writer ever met Ms Moss or been to any of her other events?

    Personally, I find some of the comments made by the “journalist” and the some of the ignorant people below to be far worse than the allegations made against Ms Moss.

    It is so easy to put the brain into shutdown and follow blindly without forthought about the damage that could be done to people and there reputation.

    Well done sheep and well done shepherd. Another fine example of idiots listening to the loudest fool in the room.

    Here is a clue for you. Try forming your own opinions and before expressing those opinions, have some solid proof before spouting it to the world. If you cannot obtain that proof then here’s an idea. Keep quiet.

  • Diamond Joe Quimby.

    On their wall somebody has commented:

    Looked at it before,any positive comments in lifestyles favour have been removed,,this is a crock and a witch hunt by a few jealous no named cowards.

    They’re removing comments left right and centre!

  • http://www.sevenstreets.com David Lloyd

    Amanda Moss has issued a statement on her facebook page. We can’t respond there, because she’s blocked us. We’ve not blocked her from ours. You can read her statement, but here are some points to correct – 1) We did indeed try to speak to Amanda, we called her office, she would only ask us ‘where do you live? You’re nasty and deceitful’ before slamming the receiver down. 2) Amanda only paid Clatterbridge TODAY, not ‘months ago’ 3) Nowhere does SevenStreets accuse Amanda Moss of ‘ripping off’ anyone. Nowhere. 4) Our allegations are not ‘baseless’, they come from those involved 5) We are not trying to ‘ruin’ anyone’s business. Far from it – after the publication of this article, we’ve so far raised, from various sources, close to £1,000 – plus Amanda’s late payment of her £120. 6) We wish Amanda well in her future endeavours, and hope they are more successful in the future. David, SevenStreets

  • Vicky

    Sascha, if I had the time I would respond to all of your comments but as I am running late I will answer just your first question:

    Firstly, was there an agreement between Ms Moss and the charity that a guarenteed amount of money would be given?

    Yes. £5 per ticket. Which she only paid after she was forced to by the ‘loudest fool in the room’.

    And you spell it ‘guaranteed’.

  • http://www.sevenstreets.com David Lloyd

    We’ve removed not a single positive comment about Liverpool Lifestyle. We have removed some of the fruitier comments against them. Just FYI.

  • Lee Leatherhead

    Best comment on here

    `Well done sheep and well done shepherd. Another fine example of idiots listening to the loudest fool in the room.`

    hahahaha well said,,same people posting over and over to make it look like your a popular site,get over yaself.

    no doubt youll delete this too

  • Jaynie

    Sascha A “Personally, I find some of the comments made by the “journalist” and the some of the ignorant people below to be far worse than the allegations made against Ms Moss.”

    Yes dear – voicing our opinions is far worse than not giving promised funds to a cancer charity. Shame on us…

  • Sinbad

    I picked up a copy of that Lifestyle magazine once. It looks like it was designed in Microsoft Publisher. I struggled to find any articles of value… among it’s content was Craig Phillips giving us some DIY tips, and an IT girl telling us how wonderful her life is going out to parties and functions.

    The rest was just badly designed pages and adverts.

    A full page advert costs £800… complete and utter rip off if you ask me.

  • Matt

    She blocked me from her page too, and not for anything offensive. All smells very fishy to me, a lot of what she’s saying contradicts a cancer charity. Why would they lie? Those accusing Seven Streets of lying are calling into question the character of those working at Clatterbridge, which is pretty bang on.

    Funny how the comments on her page have quickly become, “they’re just jealous of you”. When her website is deeply, deeply unpopular, especially compared to Seven Streets.

  • Matt

    Lee, can we end the “you’re just jealous” arguments once and for all, rather than you just making things up.

    As you can see from the links below, Lifestyle Magazine doesn’t even have a regional website ranking (not enough traffic), and it’s worldwide ranking is 3,911,912 compared to Seven Streets ranking of 780,497.

    3.1 million difference. That’s a big number! But then, doesn’t look like numbers, maths or working things out really matter all that much.

    http://www.alexa.com/search?q=www.sevenstreets.com&r=site_screener&p=bigtop

    http://www.alexa.com/search?q=http%3A%2F%2Fwww.lifestylemonthly.co.uk%2Flifestylemonthly%2Findex.php&r=site_screener&p=bigtop

  • Rachel

    I think the facts speak for themselves – an event was put on that was going to raise/give/donate, whatever you want to call it, money to Clatterbridge Cancer Centre.

    No money was received by Clatterbridge until today – Over 3 months after the event. Is it a mighty big coincidence that the money was paid today after this article was written and posted on-line, somehow I think not.

  • Amy Faith

    I find it highly amusing that Sacha is demanding that all posters on this article form their own opinions of Ms Moss before commenting. I think you’ll find that MANY people who have worked with/come into contact with Amanda will have a bad story to regale us all with. In fact, of the 3 people I have spoken to today have all had dealings with Ms Moss that left a distinctly sour taste. Myself included. I would never form judgement against someone who I hadn’t previously had experience of. A few months ago I was airing my grievances with fellow ex-models about how much of a farce Liverpool Fashion Week has always been and joking about (on what I thought was a conversation between friends) the endeavours Lifestyle Magazine were making to rescue an already sunken ship. When suddenly Amanda jumpe in, without reading my earlier comments highlighting my previous disappointing associations with LFW, accusing me of slagging the week off without reading about it first. She was utterly rude and challenged me to support my allegations; which I did by explaining my past involvement with LFW. I also ended my reply by stating how little interest I had with ever being involved with LFW again as a photographer if this is how it is promoted and how the organiser speaks to prospective customers or clients. She quickly changed her tone and invited me to some meetings. I politely declined.

    Amanda Moss, even before this Clatterbridge situation, has always acted upon anger or personal feelings and never with professionalism or diplomacy, solely making a bad name for local Liverpool businesses. Well done Amanda, you’ve outdone yourself this time.

  • Sean

    Sasha is either a troll or Ms. Moss’s BFF.

  • Wavertree Warrior

    Just in case anyone else has been blocked from the Liverpool Lifestyle magazine’s facebook page, here’s the statement in full.

    STATEMENT BY AMANDA MOSS

    Firstly this piece has been written and published to the “seven streets website” without any contact with myself. Secondly it has been published with no editor name attached to it. This is irresponsible journalism and defamatory.

    Please remove the story about the Wirral Fashion Festival as it contains untruths and false allegations regarding me and my business. I have not “ripped off,” anyone – as wrongly claimed.

    £120 was in fact donated to Clatterbridge in addition to a full page feature in an issue of the Lifestyle Magazine (at no cost to the Charity), which is priceless for its profile. A cheque was sent in May by me and my financial records (cheque book stub) prove this.

    The event first and foremost was NOT a charity event; it was a fashion event where we offered to raise Clatterbridge’s charitable profile as well as some money from the attendees of the event on a purely voluntary basis. Clatterbridge has again today (Wed 11th July) confirmed they have received £120 from me, which is the contribution made to the charity.

    The Clatterbridge Charity was told that donations would be raised via tickets sales. However, most of the tickets were in fact given away due to poor sales at that time. The event is by no means as popular or in demand as my other fashion events, Liverpool Fashion Week. Hence the reason why I am not running the event in 2013.

    Thornton Hall and indeed Clatterbridge were asked to sell tickets for the event. Thornton Hall sold 2 tickets, and Clatterbridge unfortunately did not sell any. This can be confirmed by checking with them both. The majority of the tickets were in fact given away.

    On the night I had 2 promotional girls who were assigned to walk around with sealed buckets and sell raffle tickets. At the beginning of the night, however one of the models was rushed to hospital with a burst appendix or spleen, I don’t know exactly but she underwent an emergency operation and was in hospital for a week. The two promotional girls went with her as they are close friends, This incident obviously hampered our ability to fundraise on the night and Clatterbridge were made aware of this the next day.

    The buckets were left by the entrance for people to donate but I am not responsible for people not volunteering to do so.
    The nameless editor’s opinion assumes that in the region of £3000 is usually raised in a night of this type? Have they run big events before and especially in a recession? Who indeed are they? It’s very easy to hide behind a website!

    As they did not attend the night and now make baseless allegations – the opinions published are highly defamatory and made without justification. I can confirm that we did in fact make a loss on the night after paying to stage the event as well incurring the cost of catering. Yet I still made a donation (the amount stated above). I have done nothing wrong and in fact I am proud of having given Clatterbridge an opportunity to raise their local profile at the event.

    We will continue to support local charities as we always do and next month we are sponsoring the Red Cross event.

    This website on the other hand, is trying to ruin my credibility and reputation and that of my business. This matter is now with my legal team.

  • Mr Biscuit

    Just been having a nose around the L’pool Lifestyle Facebook page. Amanda likes to use double commas a lot doesn’t she? Much like some of the folks that are defending her here. Hmmm…

  • Miranda

    If Clatterbridge say they received the £120 TODAY, then I’m afraid I believe the hospital rather than Amanda Moss.

  • Columbo

    ‘Just one more thing…’
    Is anyone else noticing that all the people commenting who are pro-Moss, all seem to have exactly the same punctuation foibles?

    Either ignoring spacing after commas or doubling up those lonely, tear-shaped sentence breaths.

    Is this a reflection on the Lifestyle reader, or the fact that you can anonymously post under any name?

    Has anyone ever seen EDDY COLLINS and LEE LEATHERHEAD in the same room?!?

  • Wavertree Warrior

    Classic lines from Amanda’s statement.

    1) £120 was in fact donated to Clatterbridge in addition to a full page feature in an issue of the Lifestyle Magazine (at no cost to the Charity), which is priceless for its profile.

    How does Amanda explain the description of a full page feature as being ‘priceless’ when you can buy it for £850?
    http://www.lifestylemonthly.co.uk/lifestylemonthly/media.php

    2) A cheque was sent in May by me and my financial records (cheque book stub) prove this.

    As we all know, it’s physically impossible to backdate a cheque or write a different date on a cheque book stub. Er… isn’t it…?

    3) This matter is now with my legal team.

    Ah, yes. She’s opted for the classic (if somewhat predictable) ending. Can’t wait for the cease and disist letter!

  • Al

    Must admit to spitting coffee everywhere when Liverpool Lifestyle on their FB wall described Seven Streets as a “tiresome, rubbish site”. You’ve either got it or you haven’t. Talent, grace and style that is. Not money.

  • Andrew Ellis

    I’ve just been banned from Amanda’s page because they think I work for you 🙁

    All I asked is what exactly was defamatory in the article that’s actually legally binding. Can a lawyer actually answer that because I see nothing.

  • Been there

    Written without prejudice. If you (allegedly) deceive and defraud others with full intentions of not fulfilling a written agreement then everything that will come your way is coming. I speak with personal experience and can categorically tell you that I did fall pray to lifestyle magazine Liverpool, however If you threaten with your legal team then you must follow through AS I DID!!! This time make sure you have at least £10000.00 in your back pocket to take your case to court. Take note it is you who must prove others have lied and not others to prove to you. Legally very costly!!! For those who have also fallen pray I feel for you as hard earned cash is hard to come by and when spending money for advertising it must be spent Wisley.

  • Mark Rogers

    Well, as the main sponsor of this event. Not once were we under any impression that this was a charity event. As far as our management are concerned this was a fashion event.
    Amanda Moss was good to offer any donations to Clatterbridge and I would like to know out of all the people who have got plenty to say on here…. How much donation have you given?

    Maybe Clatterbridge should have had a couple of volunteers there on the night collecting donations and they would have raised more. This was an excellent opportunity for them to raise money and unfortunately due to illness, Amanda’s promotional girls could not be there.

    Maybe everything should be taken into consideration before people start criticising Amanda. You really shouldn’t comment on somebody without knowing anything about them and hearing the two sides of the story.

    As far as ‘Laura’s Hair World’ as the main sponsor of ‘Wirral Fashion Festival’ are concerned, if Clatterbridge could sell no tickets, Thornton Hall sold 2 and we could sell none. Well that answers everything.

    Mark Rogers
    Managing Director

  • Been there

    Its official. A Facebook comment has just gone up and Amanda of lifestyle magazine has said i quote at least her solicitor will know who,to sue she names . David loyd. If this message is deleted it was posted at 5.53 pm tonight 11th July.

  • Matt

    Hi Mark Rogers, this has been previously addressed by Andrew Ellis.

    You say you sold two tickets, yet Amanda posted on the event wall “text DISCOUNT to 07916332469 to receive £10 off your tickets. Only 100 left now”

    If the capacity was 150, that means she sold 50 at the very least.

    Most things that she’s saying contradict the charity or herself, so it’s odd that you would say people are forming an opinion based on nothing.

  • Dian T

    I have just seen this and I hope for this womans sake she doesn’t run into me or mine.
    I have been affected recently by cancer and clatterbridge are amazing and deserve every penny they are promised WHEN they are promised it. Shame on you.

  • Mark Rogers

    Matt,

    Surely you understand that this is an advertising scenario. No tickets selling, so what do you do? Make out that they are running out so people start to buy them. If they were really selling so quick, then why give a discount off them?

    The problem is, people form an opinion on what they want to believe.

    I am just clearly stating that as the main sponsor I know exactly how things happened, I am not an outsider just listening to general gossip but just trying to make people understand what has happened.

    Regards

  • Carly

    This is vile – you are not a very good ambassador for fashion week either – clearly you know nothing about fashion the way you dress !!!!

  • CH

    But Mark, you’re missing the point – it doesn’t matter how many tickets were sold. Even if there were two, that’s a tenner. Why would it take four months to hand it over?

  • Lee Leatherhead

    All as you have managed to do is make people think twice about ever giving to charity in fear that it may not be enough. Some of you sound like you have a vendetta,and come across as hateful,evil and without sin. I bet most of you have never given a penny to Clatterbridge.

  • Mark Rogers

    Yes I understand that, but there is such a thing as a cheque going missing in the post also. This does happen, if Clatterbridge had not received this then why not contact Amanda to say that nothing had been received.

    Somebody has obviously brought this whole scenario up about not receiving the cheque, without contacting Amanda first. Now this has been turned into something that could have been totally avoided just by a simple phone call.

    Why publish such an article before even trying to make any type of contact with Amanda?

    It just seems to me that somebody has taken a disliking to her and this is the outcome.

  • holmes

    I have just read that the cheque Amanda Moss sent in May never got there, (mmmmmm) so that’s why she had only paid it today,

  • http://www.sevenstreets.com David Lloyd

    Mark, Clatterbridge did contact Ms Moss a few times, as I said in the piece, to say they were still awaiting payment. When you’re in a hole… sometimes it’s best just to say ‘sorry, messed up, here you go’. I wanted to get a response from Amanda, and offered her full right of reply. She put the phone down on me. What more could I do?

  • Carly

    but if the tickets didn’t sell and this event was publicised in the magazine the product really can’t be THAT good can it?

  • Diamond Joe Quimby.

    “LEE LEATHERHEAD
    JULY 11, 2012 AT 5:55 PM
    All as you have managed to do is make people think twice about ever giving to charity in fear that it may not be enough. Some of you sound like you have a vendetta,and come across as hateful,evil and without sin. I bet most of you have never given a penny to Clatterbridge.”

    Um.. between this article going to print and 19:22 this evening 32 people, probably people commenting here have donated almost three times as much money as the ‘donation’ given by Amanda Moss today. Have you not read the last quarter of this article?

  • Matt

    Mark Rogers even if it is an “advertising scenario” then it should be noted that Ms Moss has previous form for making things up. If I were to sponsor an event or take out an advert in her magazine, I’d want to know actual numbers, not invented numbers.

    It’s just not all that easy to believe when the facts are, she ignored the charity, and only caved in when faced with public embarrassment and the numbers simply don’t add up.

    Simple explanations, are normally explained in simple terms. Not convoluted, contradictory and aggressive nonsense.

    Her attempts to turn it into some sort of competition because this site is “jealous” of her is crass beyond belief.

    People aren’t offended because they’re jealous of her. They’re offended because it looks like she kept money intended for charity.

  • amy

    I dont know either Amanda Moss or David Lloyd. You can see from previous articles on Davids blog/website that David Lloyd does not like Amanda. Who knows what has gone on. What David should be careful of is that he does not let his dislike of a person cloud his journalistic judgement….if you know what I mean. The 2 articles back to back are quite scathing and have some level of vitriol in them .The subject of cancer and claterrbridge as a treatment centre is of course something which has touched many people . I personally have experience of both. The idea of someone making money out of or not doing the right thing by a place like Clatterbridge is likely to anger anyone that reads such a thing. What it looks like to me is that Amands Moss and David Lloyd have fallen out over something and then the idea that Amanda Moss has done something wrong wiith regard to exploiting a cancer charity has angered David so much that he has written this article . David has lost his partner to cancer and is of course very upset and he has become angry at the idea that Amanda Moss who he already dislikes has used the clatterbridge facility to make money and inrease her own profile without rewarding the clatterbridge charity as he thought she should have done.. Amanda needs to look at herself inthe mirrror and David needs to be very careful what he writes

  • Damian

    Mark Rogers – so it’s all Clatterbridge’s fault then???

  • Matt

    Amy, what on earth would suggest there’s some kind of long running beef? What about it is vitriolic?

    Regardless of what Ms Moss says, they are not rival sites. No offence, but I doubt many of the people who read this site are interested in leering photographs of orange Radio City DJs.

  • Toxteth Hotspur

    Charity begins at home, right Amanda?

  • amy

    Hi Matt……….you need to read both articles about Amanda Moss and the teriible Lifestyle Magazine . Its obvious the two dont like eachother .You can read between the lines but its so obvious you dont really need to . Wise Up Matty ? Because the piece is so loaded its credibility is undermined . If this woman has done wrong then firstly shes got to live with herself but the reporting is more effective if the story is written in a more neutral fashion. .

  • Wavertree Warrior

    @Mark Rogers

    Good for you for sticking up for Amanda. After all, as the main sponsor of the event you’re totally unbiased.

    You’re quite right in saying that it wasn’t a charity event. However, if Amanda had agreed to give £5 to charity for every ticket sold, it can’t really be that difficult to add it up at the end of the day and bung a cheque in the post, can it? And if you’re going to make an offer like that to a charity it should be fulfilled in good faith with the £5 per ticket being paid out regardless of whether or not the event made a profit, broke even, or lost money.

    “and I would like to know out of all the people who have got plenty to say on here…. How much donation have you given?”

    Nice try, but this is a public forum, and people have to right to say what they like regardless of whether or not they’ve made a donation to Clatterbridge. Moral blackmail is never nice.

    “As far as ‘Laura’s Hair World’ as the main sponsor of ‘Wirral Fashion Festival’ are concerned, if Clatterbridge could sell no tickets, Thornton Hall sold 2 and we could sell none. Well that answers everything.”

    So many points, so little time.

    Criticising Clatterbridge for not selling any £60 tickets in order to make £5 back? Despicable. The fundraising team has better things to do with their time, such as proper fundraising, and arranging events that people actually want to go to.

    Also, if you as the main sponsor of the event couldn’t even sell any tickets, doesn’t that scream a message loud and clear? Oh, I don’t know… something about the event not actually being any good? After all, it made a loss even with the backing of the mighty Liverpool Lifestyle Magazine, its celebrity followers, and trumped-up, self-preening editor. Says it all.

    @Amy and others

    Since when does SevenStreets suddenly have this journalistic obligation to be neutral? This isn’t the BBC, you know. They’re quite within their rights to publish any articles they like criticising anyone they like so long as they’ve made the effort to ensure that it’s factually correct.

    If something they’ve written is factually wrong then give them the evidence and they’ll correct it. If it’s just that you don’t like what they’re saying because they’re criticising a person and magazine they don’t like (or a ‘lifestyle’ that’s totally alien to the vast majority of the citizens of Liverpool) then tough. If you can’t handle criticism then don’t set yourself up as a public figure.

  • Not in the least bit surprised

    I too had a chuckle when Amanda Moss put a picture of herself with the caption “celebrity editor” on one of her front covers, alongside Jason Donovan and Pete Price. She’s a journalist. What exactly qualifies her as a celebrity (except in her own head)?!

    She’s tried to defend her actions through a statement on her Facebook page, yet she doesn’t exactly let on that the (relatively small amount of) money was donated AFTER this article.

    I know of David Lloyd and he’s a respected and experienced journalist who I imagine would do things by the book. A good journo always contacts people for a right to reply and he said that’s what he did.

    Amanda likes to threaten to get the lawyers in. Wirral Globe brought back a magazine recently that ran for years, before her magazine started, under the title ‘Wirral Lifestyle’ after a break, and she sent them a letter from her lawyer to try to ban the word ‘lifestyle’ in the title, believing that she alone owns the right to use that word.

    Amanda has constantly claimed to be “Merseyside’s number one magazine”. There are magazines in the region that are bigger and indeed better quality than Liverpool Lifestyle. The former is constantly littered with errors and often poorly designed. Someone should perhaps give the Advertising Standards Authority a call.

    I’ve read the odd comment (on the Lifestyle magazine page) along the lines of ‘Seven Streets is just a rubbishy website that’s jealous of Lifestyle’s success’. This website has acquired 30,000 UNIQUE hits. I read one post about this; it doesn’t scream and shout about it.

    By contrast, Amanda regularly brags that her website has hits of “over 700,000”. Liverpool has a population of 445,000. Take a closer at the breakdown she once posted, which shows this refers to page impressions (all the many elements of a page downloaded). Actual UNIQUE website users are around 6,000 a month. (I believe she also prints 15,000 copies).

  • Vicky

    Suspect ‘Lee Leatherhead’ is Lifestyle mag’s Neil Woods. Proof: Awful spelling of ‘yaself’ when he kicked off at me on Twitter for reposting the story.

    He told me to ‘get a life’.

    I cried a bit. After all, no one likes to be told to get a life by someone who instead of apologising and doing the decent thing, called everyone liars, including the cancer charity, and rode off into the sunset on their high horse, do they?

    Oh, and I posted on Lifestyle’s FB page, under the convo where Moss and chums were lamenting Sevenstreets’ readers and claiming that all of us commenting were actually just David Lloyd, posting under different names, plus calling him a coward for not putting his name to the article. I said Lloyd usually comments under his own name on articles and his identity is not a secret, plus I was one of the commenters, and I am not David Lloyd.

    It was deleted within 5 mins.

    At least Lloyd offered Moss’s supporters their right to reply.

    I know who’ll sleep more easily tonight.

    By the way, suing for defamation can only be successful if it can be proven that the article is false. Seeing as the info came from Clatterbridge, her (I’m assuming no-win-no-fee) ‘legal team’ have their work cut out for them.

  • http://ramseycampbell.com Ramsey Campbell

    “Lifestyle have given a platform to many charities,giving them an audience they would never have…”

    Could you say which ones?

  • http://ramseycampbell.com Ramsey Campbell

    Only vaguely relevant, I suppose, but here’s footage of a previous event organised by Lifestyle:

  • Jimbo

    Now there’s a party I wouldn’t go to if you paid me!

  • Not in the least bit surprised

    Putting aside the lost cheque/sales were poor/promo girls couldn’t make it arguments, you would expect more effort to be put in to raise money on the night. Amanda seems well-connected, so if she tried she really could have organised a raffle with decent prizes, raising several thousands of pounds. Afterall, the magazine benefits PR wise from the association with the charity, so you have to give something back. It’s how these things should work.

  • Jonny Whitebeard

    Sasha obviosly works for the lifestyles publication or is gaining profit from it, these statements by sevenstreet and other people are all true not hear say, Amanda is a rude person after trying to call her office her arrogant attitude and rudeness slamming the phones down have lost her adverisments!

    She is all about money money money and her attitude and ways have shown it to hundreds and hundreds of people, not just those who don’t like her! Wipe your mouth Amanda Moss shame on you for your attitude! Stop deleting people as i witnessed you deleting lots of posts which i screen shotted yesterday stop trying to correct your mistakes to make you look good!

    I have also had run ins with Mr woods her sales manager who is arrogant and quick to slate other publications to get his sales i feel sorry for these smaller companies! I know a few personally and i have advised them of Neils and Amanda’s selling techniques!

  • annuit coeptis

    @Ramsey Campbell … Amanda Moss must have money to throw around, I’m sure the licencing fee for the use of the “Black Eyed Peas” backing track must have cost a fortune … and on a video with only 250 views!

    Shame she didn’t throw a bit more money from her over-flowing coffers towards the charity.

  • JULES

    For a woman who is ”so busy” Ms Moss seems to have a lot of time on her hands. She has continuously taken to her Facebook page today to slate a cupcake company who had an opinion (in which everyone is entitled to) to then express how many advertising enquires she’s had today (why must she feel the need to keep defending herself/magazine figures if she claims to have done nothing wrong) This “celebrity editor” has upset more than enough people on more than enough occasions. A reality check may be just what she needs.

  • Lucy

    I think I feel a sit com coming on…

  • Not in the least bit surprised

    Recent tweets by Amanda…

    Hmm a cupcake company who is slagging me off was sending me messages with kisses last week and chasing me for business for Lifestyle party.
    @amandalifestyle on Twitt · 2 hours ago via Twitter

    what is your fave cupcake for a picnic? if you make cupcakes email editor@lifestylemonthly.co.uk to be part of our free feature in August
    @amandalifestyle on Twitt · about an hour ago via Twitter

    Wonder when this cupcake feature was planned?! Meow!!!

  • Daniel

    “Legal Team”. Legal Team. Legal. Team.

  • business owner

    I have just viewed the digital edition of lifestyle magazine’s july issue. I must say that she is very lucky that the next issue is apparently ‘almost full’ with advertisers as the latest issue certainly isn’t.
    The main advertisers in the July issue are by events that she herself puts on. Then there is an ad for a hotel (the same hotel she held her 04th birthday party at) anyone else smell a contra? Oh and guess what? the events company with the full page advert organise fashion week? another contra? a sales person called me from her magazine literally hours ago and started off at £850 for a full page and within 2 minutes reduced it as low as £100. Absolute desperation. Probably why Ms Moss has time to update her status so often and forgets to make her promised charity commitments on time. Oh Amanda, you poor thing.

  • http://www.sevenstreets.com David Lloyd

    Ooh. They’re great rates. Wonder if we should advertise in it? The exposure is priceless, I hear.

  • Jonny Whitebeard

    @David Lloyd , your comments make me laugh! absolutely love this site! I want to be a part of Seven Street!!!!!!!!

    Amazing Blogs!

  • Nel Pope

    To say I’m shocked about this would be untrue, after coming in to contact with this unsavory woman last year for one of her events, nothing I read about her surprises me anymore!

    I’m sure there are several people who have read the original article by Seven Streets and took a HUGE sigh of relief. I have been waiting a long time for justice to be served to this woman.

    As a new business in its first year I was lucky enough to be supported by the Princess Trust (another great and worth charity) and was granted £1000 and a excellent mentor to get going.

    My first encounter with LLMM was at a trade fair where they offered me a pitch at a ‘major fashion event’ with an expected 1000 foot fall per night across 3 days. As part of the deal, the magazine would give each reader their own quarter page advertorial the month running up to the event and there would be giant bill board posters around Liverpool with each stall holder’s logo included.

    They never materialised.

    The sales rep also suggested they were in talks with some huge artists to open the event that were still to be confirmed. (Cue Leona Lewis front cover issues of the magazine to be included in the conversation. We got Kerry Katona)

    I was blown away by what was on offer and after being told also that the magazine was on a 250,000 distribution around the North West.

    When I found out some of the brands, including huge high-street retailers and equal amounts of sole traders were taking part, I felt like I should grab hold of the opportunity with both hands.

    But when I chatted to other participants it soon became apparent that they were worried about the gulf between Ms Moss’s promises and what she was delivering.

    There were rumors being bantered about that stall holders were slowly deciding to pull out and I felt worried that if I didn’t try to claim my money back soon I might never see a penny. I did not want to attend the meeting to become involved in a verbal slanging match so I chose to email Amanda to make sure the conversation could be recorded.

    In the email I request a full refund. I felt strongly that as I had not signed anything in terms of an actual contract that I was entitled to a refund and was not obligated in any way to attend. She had not fulfilled her side of the agreement so I felt therefore that this was a warranted request. Amanda replied verbally through one of her sales team point blank and in a particularly unprofessional manor that I would not be issued with a refund and that she would take me to court if I did not pay the remainder of my fee.

    As a new and inexperienced business person this worried me, I was unsure of my rights and felt backed into a corner by her threats. With no legal advice on offer I contemplated risking the 500 pounds I had already paid by not attending the event. Not to mention the extra stock I had purchased. I was very much in turmoil about the whole issue.

    A few days passed and Amanda came into my shop, in arm was a hand full of A1 posters. They weren’t the billboard sized posters promised but they were at least something and they included my logo. She assured me that the ticket sales were doing really well and I would be mad to pull out. She insisted there were going to be lots of celebs attending and nobody else had actually pulled out. The stories I’d heard were all gossip and jealous people making things up.

    When a copy landed at my door courtesy of LLMM, I eagerly flicked through the pages searching for my add. My profile had been completely missed out! I was furious.

    I felt totally taken advantage of.

    I arrived with my stock and was ushered by two assistants into a dark, cave like room and told this is your stand. The room was filthy and smelled like stale beer. I could barely see my hand in front of my face it was so dark and this is no exaggeration as this room was usually design to be used as a club. The walls were actually painted black. My heart sank! Not what you would expect for 1000 pounds. When I asked for a light so I could unpack, the member of staff looked at me very embarrassed and apologetic and replied that she didn’t know what to do. I obviously wasn’t the first to complain.

    The design of the room had initially been pitched to me as an Arabian style tent set up. I had visions of Arabic cushions, Moroccan lamps and lots of fabric. The design like everything else fell short!

    The table which had been allocated was draped with a small piece of cheap looking satin cloth that didn’t even reach the floor length. The table itself was supposed to be over 5ft long, in reality it was probably more like 3ft which resulted in one of my staff members having to return to the shop in a taxi (at my own expense) to get another. I was obviously very angry and disappointed.

    I tried to talk to Amanda on the night who began screaming at me, was very defensive and un co operative and walked away from me mid conversation.

    You may think by this point that things could not get any worse but after further investigation I found that other stall holders had paid anything from 1000 pounds – zero pounds for their stalls. There was no consistency and It seemed that she had been struggling hard fill the spaces towards the end so she began giving away free places just be able to fill them.

    I was also informed that tickets which were supposed to be charged for prior to the event were being given away free to passersby on the street just to get people through the door. Many of which were not interested in shopping as they were on their way home. I even saw a homeless person invited in at one stage of the night.

    In my opinion the event was an outright failure and by the second night I was totally drained of any optimism after not selling a single thing. I am aware that every event that you attend is a guessing game but basing sales on smaller markets and Christmas fairs, I have been know to gross anything between 800-1500 pounds per day. So to say I was at a loss was an understatement.

    The final night was very quiet and I should never have gone back. There was never a headlining act such as Leona Lewis (instead we got Kerry Katona.) There was not 1000 foot fall to say 100 would have been an exaggeration (excluded all the staff working. )

    Looking back on the decision now I was totally naïve. If I had looked into other trade shows like the NEC in Birmingham I could have probably got a stand of the same size with 100 times the footfall. I had originally felt that Liverpool being my customer base, it would be good opportunity to get my brand recognized but sadly it totally damaged my business and confidence.

    There are many other things I would love to include in this story from listening what other people have had to say about their experiences of Amanda Moss, but their stories aren’t mine to tell.

    All I know is It took me a long time to get over what happened and I wouldn’t wish this experience on anyone.

  • Local Business

    I seen the website stats she posted on Neil Woods wall so i decided to take a snapshot then she deleted them.

    http://tinypic.com/view.php?pic=1zqr21h&s=6

  • business owner

    Well…. my assistant has now emailed all the advertisers, contributors and columnists that have appeared in the magazine over the last 3 months. They have all been sent a link to this article so that they can see for themselves who Amanda Moss really is. Needless to say it didn’t take her long and we did have a chuckle. All in the aid of charity of course.

  • CH

    Excellent work Business Owner. I bet Seven Streets can’t comment on that, but I think they’d be pleased their efforts to turn this story around into a positive one have been such a success. Liverpool is better than this.

  • Sarah

    Amanda and her side kick Neil have been bullying people for yonks – they constantly slag off any competition and declare people are “just jealous” if they argue back. You can’t go around treating people like she does and not have any come back. Yet she has some connections with (minor) ‘celebs’ and advertisers – why oh why do these people want to be assocated with her and her very poorly put together mag?

  • Jonny Whitebeard

    It’s a wonder Amanda hasn’t posted any press is good press comments like she always does! NO ITS NOT BAD PRESS CAN RUIN YOU!

    Lee Leatherhead i also suspect is Neil woods her little minion, your sales techniques are worst than your spelling!

    Legal team get a grip! local solicitor more like who will just laugh at any effort to try sue people’s own opinions!

  • Eric

    The most henious offence is the woman’s spelling. On just one page of her magazine alone I spotted no less that 20 spelling/grammar/style errors. I can’t read it anymore. It makes me want to scream. Please, please don’t start a magazine if you can’t even run your copy through a spell checker.

  • Reap What you sow

    I have to add to the list of appalled comments, but let us not think that this is the first, not will it be the last stunt that Ms Moss pulls .

    Word on the street is that if you don’t advertise with them they threaten to sue you and if you take them on they turn the full volume of their abuse on you! Ask most marketing managers in the City.

    The Magazine is a dreadful read and its sad that I feel compelled to write this as a cancer survivor who benefited from Clatterbridge’s amazing work – I only hope that there is an impact in-terms of advertisers pulling support and sending in its place, a donation to the charity, which deserves their investment more than Ms Moss and her Loonies who continue to bully businesses into working with them. I for one will never support it.

    All I can say is vote with your tweets – oh but then you will end up in a legal battle like poor Laura’s bakery who god forbid refuses to advertise and retweets seven streets.

    Lobby her advertisers people! Hit them hard and hope that it will make them wake up to the horrors of this company who use intimidation – God forbid I hear that Liverpool Vision is supporting Liverpool Fashion week this year – SOMEONE WARN THEM PLEASE?

  • Diamond Joe Quimby.

    I’m beginning to feel sorry for the other articles, give them a read too, guys, there’s loads of nice things!

  • reap what you sow

    I have to say Business Owner – Good work!

    I did also hear from a reliable source that Ms Moss is indeed one of the pilot families for the dreadful dramality that is being pitched for the real Brookside Close – as id Desperate Scousewives wasn’t a bad enough reflection of our dear City we may subject the viewing public to this? Lime Pictures beware I say

  • reap what you sow

    I have to say Business Owner – Good work!

    I did also hear from a reliable source that Ms Moss is indeed one of the pilot families for the dreadful dramality that is being pitched for the real Brookside Close – as if Desperate Scousewives wasn’t a bad enough reflection of our dear City we may subject the viewing public to this? Lime Pictures beware I say

  • Jason

    do you notice how loud and unequivocal Clatterbridge have come out to defend Amanda Moss, and say this feature is untrue. Says all you need to know. Simple as this: who you gonna trust, in future? Amanda, time to change your attitude. This city is sick of you. Go away.

  • Pingback: Hit or Miss? | Sevenstreets()

  • Mr know

    I advertised in another city publication (far superior in quality to the lifestyle mag) and got a call from one of ms moss’s people scathing me for it. Telling blatant lies about other magazines and having no shame. This is very poor practice and I hate to think howard business actually fall for these dirty tactics

  • Unsurprised

    Sadly from experience there seems to be a bit of a culture of neurotic two-facedness around Ms Moss and the Lifestyle team. Would be vaguely understandable if the product wasn’t a dreary rag adorned by the occasional celebrity that most of us couldn’t care less about, a vacuous stab at being the Hello! magazine combined with the Ikea catalogue.

    Well done Seven Streets for the fundraising and exposing this unforgivably terrible faux pas and PR gaffe!

  • anon

    I write this with trepidation because I know that I will get slammed for my opinion as it is in favour of Lifestyle Monthly Mag. I have met Amanda and I liked her, I found her to be confident and professional. I read Lifestyle Monthly and I think its quite good. I also went to one of the nights of Liverpool fashion week last year at Modo, the place was packed and my friends and I really enjoyed the evening, so much so we’re going again this year. As for the Clatterbridge money, they have received it now so all is well that ends well. I have done fundraising myself all be it for a local church so I know how hard it is to get any money out of people theses days so well done for £120.

  • WirralChick

    It was only a matter of time before this unfortunate rag recieved this pretty well desereved criticism. As editor of a ‘competitor’ (Wirral based and I hope with a lot more soul) mag, and a girl with a background working at most of the City’s great media institutions, I have to say, most of us are amazed that advertisers have maintained any kind of commercial link with Ms Moss and her henchmen. We love our product, but also love socialising and sharing best practice with some of the other exciting new titles in the region ( Hotel Indigo gang – you know who you are!!). There is room enough for all of us in this market and I know most of my publishing collegues would never sink to the depths of this title simply to write business or blatently self publicise in this way.

  • Sue Me

    I hope to god Amanda’s WINK WINK legal team tries to sue me i will take her for every penny she has, i will compile a full book of screenshots of her slating and lying to all different kinds of people, you can delete your lies and horrible posts but they are kept by everyone as screenshots or cached by google.

    Calls can be recorded you know Amanda and Neil stop writing, your magazine is an advert booklet which is unreadable and tacky celebrity editor hahah spell checker my dear! and don’t try and slate my grammar i’m not a ”celebrity editor”

  • Vicky

    Unsurprised, I am very shocked and appalled at your comments. I think they’re unfounded and without reason and that you should retract them!

    The Ikea Catalogue is great!!!!

  • Wavertree Warrior

    @Business Owner – I hope you realise that emailing this article to the contributors and advertisers in the magazine is defamatory. I expect you’ll be hearing from her legal team very soon. Yes, you read that right – legal team! Amanda Moss doesn’t have a lawyer or a solicitor, she has a whole legal team behind her!

    @Anon – I’m not going to slam anyone supporting the magazine. And I’m sure there are lots of people who’ve been to the fashion events who’ve had a great time. However, I do think you should have stopped at that instead of commenting on Clatterbridge getting their money in the end “so all is well that ends well”. In my humble view, nobody should be allowed to treat a highly respected charity as badly as that and get away with it. Of course the cheque could have been lost in the post, but most people seeing that she only paid over a donation (despite previous requests from Clatterbridge) after the sevenstreets article had been published will no doubt draw their own conclusions. And as for praising them for donating the princely sum of £120…

  • Pudsy Bear

    Absolutely shocked at this story. Thoughts go to Clatterbridge and their fantastic team. I hope Amanda Moss and everyone @Lifestyle Magazine will see sense and donate at least £5,000 to Clatterbridge.

  • jane

    Anon, get a grip! Amanda Moss only paid clatterbridge because Seven Streets named and shamed her. I suppose you think it is a coincidence that she paid the very day the story was published?

  • Jonny Whitebeard

    @ANON thanks anon aka Amanda Moss !!!!

  • Unsurprised

    @Vicky
    I’ve spoken to my legal team and I must issue a full retraction of the Ikea reference. In fact, I’d like to point out that their Warrington store is quite sublime.

    Thanks for pointing this out so promptly, your feedback is appreciated!

    😉
    xx

  • Unsurprised

    On a serious note, I posted the article on facebook and had some rather abusive comments left below it with those trademark double commas that people here have pointed out from someone with a profile name resembling that of a certain Uruguayan footballer. Said comments mysteriously disappeared along with the double commas. Is Amanda Moss impersonating Luis Suarez on social networking sites for anyone else or have I added 2 + 2 and reached an incorrect conclusion?

  • Twinkle toes

    Does anyone know where I can find Amanda? I REALLY have to get her autograph! I mean she’s such a huge celebrity editor, if she kissed my cheek, well I just wouldn’t wash it. Like ever.

  • Mr & Mrs Smith

    My experience of Life Style Magazine is that if you want to be nominated for ‘Best Liverpool Beauty Salon/Hair Salon/Restaurant or other business’, then be prepared to dig deep. Unfortuntely, I have to wonder if Amanda Moss realises that she has closed some very important doors to reputable luxury brands in Liverpool that now shun her poorly written magazine.

  • Twinkle toes

    LEE LEATHERHEAD is definitely Amanda’s minion Neil Woods. He too uses the strange spelling of ‘yaself’ on his twitter account. (Seems no-one connected to this magazine can spell). So come on Neil, explain to us why you’re pretending to be someone else? Busted mate.

  • Wavertree Warrior

    I thought it was about time I plucked up the courage to actually read an issue of Liverpool Lifestyle Magazine, or Lifestyle Monthly, or whatever it’s called.

    FRONT COVER: I’m confused. Amanda Moss won the Lifestyle Award 2011 from Downtown Liverpool in Business, but according to the banner across the top of the current issue of “Lifestyle” the magazine is also ‘award winning’. Which award has the magazine itself actually won? I’d love to know.

    PAGE 4: “Note from our award winning editor” plus photo. Ego check #1

    “Thinking of advertising with us? Don’t take our word for it…” Queue quote such as ‘Amanda Moss is an amazing person’. Ego check #2

    PAGE 8: “Voodou held a training event to highlight the work of our trainees and raised over £1,200 for Claire House children’s hospice” That’s how you do it, Amanda.

    PAGE 15: Bellini restaurant review. Although it doesn’t say who wrote the review, it’s nice to know whoever it was has a celebrity friend to dine with. Seems like it was Pete Price being reviewed rather than the restaurant. Makes you wonder if they got the meal for free. (Possible ego check.)

    Any chance the award winning editor can check and correct the copy in the Ludus bar’s advert?

    PAGE 16: Liverpool Fashion Week merchandise, with photo of printed vest being modeled by someone familiar. Ego check #3

    PAGE 25: Article about the first cruise to start from Liverpool, saying how wonderful the Ocean Countess cruise ship is and how wonderfully the reviewers were treated. Below the article is a half page advert for… Ocean Countess cruises from Liverpool. So the reviewers were hardly going to say anything negative about the ship, were they? And Amanda has the cheek to criticise sevenstreets for a lack of journalistic integrity!

    PAGE 30: Feature on LAD Clothing (which just happens to be taking part in the next Liverpool Fashion week. Fancy that!). This firm, which specialises in men’s clothing is represented by a suitable photo – Amanda Moss holding a LAD Clothing sign. Ego check #4

    PAGE 41: The Merseyside Tourism Awards, sponsored by Liverpool Fashion Week, saw our editor present an award. Ego check #5

    PAGE 44: Jaiden Michael. ‘Nuff said.

    PAGE 49: “Within” – another uncredited article. Hang on, didn’t Amanda and her supporters roundly criticise this SevenStreets article for not having the writer’s name on it? Seems like double standards to me.

    PAGE 50: A really nice article by Jim Flemming. Well done, Jim.

    PAGE 56: “Number one and still going strong” Number one for what? It’s always nice to see throwaway claims quantified. At least Jaiden Micheal admit to being ‘self styled’ in his own description. The ‘award winning magazine’ claim is back too.

    Having reached all the way to back cover I can honestly say that it’s 68 pages of my life I’ll never get back. I really don’t know whose lifestyle is represented by this magazine, but it seems to me to be more about the adverts, product placement, infomercials, and very little about a style of life that I or anyone I know would recognise. A triumph of hype over content, if ever I saw one. And I’m disappointed there weren’t more ego checks.

  • Wavertree Warrior
  • Nel

    To say I’m shocked about this would be untrue, after coming in to contact with this unsavory woman last year for one of her events, nothing I read about her surprises me anymore!

    I’m sure there are several people who have read the original article by Seven Streets and took a HUGE sigh of relief. I have been waiting a long time for justice to be served to this woman.

    As a new business in its first year I was lucky enough to be supported by the Princess Trust (another great and worth charity) and was granted £1000 and a excellent mentor to get going.

    My first encounter with LLMM was at a trade fair where they offered me a pitch at a ‘major fashion event’ with an expected 1000 foot fall per night across 3 days. As part of the deal, the magazine would give each reader their own quarter page advertorial the month running up to the event and there would be giant bill board posters around Liverpool with each stall holder’s logo included.

    They never materialised.

    The sales rep also suggested they were in talks with some huge artists to open the event that were still to be confirmed. (Cue Leona Lewis front cover issues of the magazine to be included in the conversation. We got Kerry Katona)

    I was blown away by what was on offer and after being told also that the magazine was on a 250,000 distribution around the North West.

    When I found out some of the brands, including huge high-street retailers and equal amounts of sole traders were taking part, I felt like I should grab hold of the opportunity with both hands.

    But when I chatted to other participants it soon became apparent that they were worried about the gulf between Ms Moss’s promises and what she was delivering.

    There were rumors being bantered about that stall holders were slowly deciding to pull out and I felt worried that if I didn’t try to claim my money back soon I might never see a penny. I did not want to attend the meeting to become involved in a verbal slanging match so I chose to email Amanda to make sure the conversation could be recorded.

    In the email I request a full refund. I felt strongly that as I had not signed anything in terms of an actual contract that I was entitled to a refund and was not obligated in any way to attend. She had not fulfilled her side of the agreement so I felt therefore that this was a warranted request. Amanda replied verbally through one of her sales team point blank and in a particularly unprofessional manor that I would not be issued with a refund and that she would take me to court if I did not pay the remainder of my fee.

    As a new and inexperienced business person this worried me, I was unsure of my rights and felt backed into a corner by her threats. With no legal advice on offer I contemplated risking the 500 pounds I had already paid by not attending the event. Not to mention the extra stock I had purchased. I was very much in turmoil about the whole issue.

    A few days passed and Amanda came into my shop, in arm was a hand full of A1 posters. They weren’t the billboard sized posters promised but they were at least something and they included my logo. She assured me that the ticket sales were doing really well and I would be mad to pull out. She insisted there were going to be lots of celebs attending and nobody else had actually pulled out. The stories I’d heard were all gossip and jealous people making things up.

    When a copy landed at my door courtesy of LLMM, I eagerly flicked through the pages searching for my add. My profile had been completely missed out! I was furious.

    I felt totally taken advantage of.

    I arrived with my stock and was ushered by two assistants into a dark, cave like room and told this is your stand. The room was filthy and smelled like stale beer. I could barely see my hand in front of my face it was so dark and this is no exaggeration as this room was usually design to be used as a club. The walls were actually painted black. My heart sank! Not what you would expect for 1000 pounds. When I asked for a light so I could unpack, the member of staff looked at me very embarrassed and apologetic and replied that she didn’t know what to do. I obviously wasn’t the first to complain.

    The design of the room had initially been pitched to me as an Arabian style tent set up. I had visions of Arabic cushions, Moroccan lamps and lots of fabric. The design like everything else fell short!

    The table which had been allocated was draped with a small piece of cheap looking satin cloth that didn’t even reach the floor length. The table itself was supposed to be over 5ft long, in reality it was probably more like 3ft which resulted in one of my staff members having to return to the shop in a taxi (at my own expense) to get another. I was obviously very angry and disappointed.

    I tried to talk to Amanda on the night who began screaming at me, was very defensive and un co operative and walked away from me mid conversation.

    You may think by this point that things could not get any worse but after further investigation I found that other stall holders had paid anything from 1000 pounds – zero pounds for their stalls. There was no consistency and It seemed that she had been struggling hard fill the spaces towards the end so she began giving away free places just be able to fill them.

    I was also informed that tickets which were supposed to be charged for prior to the event were being given away free to passersby on the street just to get people through the door. Many of which were not interested in shopping as they were on their way home. I even saw a homeless person invited in at one stage of the night.

    In my opinion the event was an outright failure and by the second night I was totally drained of any optimism after not selling a single thing. I am aware that every event that you attend is a guessing game but basing sales on smaller markets and Christmas fairs, I have been know to gross anything between 800-1500 pounds per day. So to say I was at a loss was an understatement.

    The final night was very quiet and I should never have gone back. There was never a headlining act such as Leona Lewis (instead we got Kerry Katona.) There was not 1000 foot fall to say 100 would have been an exaggeration (excluded all the staff working. )

    Looking back on the decision now I was totally naïve. If I had looked into other trade shows like the NEC in Birmingham I could have probably got a stand of the same size with 100 times the footfall. I had originally felt that Liverpool being my customer base, it would be good opportunity to get my brand recognized but sadly it totally damaged my business and confidence.

    There are many other things I would love to include in this story from listening what other people have had to say about their experiences of Amanda Moss, but their stories aren’t mine to tell.

    All I know is It took me a long time to get over what happened and I wouldn’t wish this experience on anyone.

  • ninjah

    @Nel… i have heard many stories like this about this vile woman. I am gutted for you that you lost money through doing this and i only hope that people spread the word and advise other new business to steer clear.

    You certainly could have added maybe another £500 to your budget and gone to the proper “fashion week” you know the one in London!!
    I know for sure that London fashion week dont put their events on in nightclubs and bars and give their designers proper professional space, and of course have the relevant people/buyers coming to see these designers.

    She doesnt have a clue what Fashion is so how can she stage a fashion event. (and as for having kerry katatonic and sinitta launching the event…. what a laugh!!)

    As for that magazine… “Wavertree Warrior” has summed it up completely… surely a proof reader is a key person when producing a “magazine”… Her and neil woods spelling efforts are a joke… in fact the whole magazine is… and how does one become a “celebrity editor”????

    Good luck with the future of your business, i am sure it will thrive as long as you steer clear of this woman 🙂

  • Unsurprised

    @Wavertree Warrior Thanks for sharing the band’s link to their statement

  • Eric

    Hi Nel, did Lifestyle tell you the distribution of their magazine was 250,000? That’s ridiculous, that’s more like the distribution of a national magazine. They say their website hits are 700,000, which is clearly not the number of unique users. The stats show their website gets about 6,000 unique hits a month.

  • meredith hulme

    Oh my !

    I made lots of spelling mistakes and punctuation errors in my previous correspondence.

    Does anyone know of any celebrity editors who could help me put this right?

  • Nel

    Exactly! This seems like something that trading standards needs to investigate at least I think.

    When I read @NINJAH’s comment

    ‘You certainly could have added maybe another £500 to your budget and gone to the proper “fashion week” you know the one in London!!
    I know for sure that London fashion week dont put their events on in nightclubs and bars and give their designers proper professional space, and of course have the relevant people/buyers coming to see these designers.’

    ….I actually just cringed a little…. I now know that @NINJAH is totally right…. Hindsight however is a wonderful thing. In my defence I was young and naive..

    Mistakes do make you stronger…..and I’ll certainly think before jumping next time. I should just be glad that it wasn’t millions lost I guess!…. and when I’m a professional, successful and charitable business woman one day, worth every penny! (So thanks Amanda ..I think?! lol)

    Hopefully people will see my story as a cautionary tale….

  • ARP

    Hi it seems like Amanda moss’s doings are really coming to light now , and myself and a lot of stall holders have had a few meetings about taking her to court after Liverpool fashion week 2010

    At the time there was 5/6 of us prepared to take more action but at the time I had lost money and needed to concentrate on building my business back up .

    Everything NEL has mentioned happened to me I was a new up and coming small jewellery business based in Liverpool I am a single mother and took money out my savings for this event I was soo disappointed, what made me most mad was that I got my little girl who was 2 looked after the whole week, which I missed her and also weeks before the event I’d stay up late making lots of new creations

  • TheNakedTruth

    Just come across this story, there was a rumour (and I must stress, only a rumour) that some years ago, this woman made a living taking new jobs and announcing not long afterwards that she was pregnant. It is also said that no employer ever really found out if the then Ms Black she had any ability, as she was never there long enough to find out. What is, though, certain is that none of these jobs were anything more than low to mid-level administration, and never as far as is known, involved journalism.

  • L Lamb

    I have never, thankfully had the displeasure of meeting this woman. Looking at her and her fashion sense was bad enough. I attended Fashion Week this year through simply being intrigued by people who are acquaintances of the said ‘celebrity editor’, knowing it was organised by her. I can safely say she should not be running a Fashion Week. The woman illustrates a mismatched train wreck. Her style. Absent. It was quite apparent who Ms. Moss was from when I arrived at the event. However, she didn’t look as though she was organising the event as she was standing casually carrying her baby like a fashion accessory. The woman is an exhibitionist and not a good one.