A few people look askance when we tell them about SevenStreets. People often look at us askance anyway, but the name seems to baffle some.

People often ask us about the name, which has its roots in the first seven streets that comprised the city of Liverpool some eight centuries ago. So here we are.

While it now seems inconceivable that SevenStreets could have been named anything else, there were a good three months of wrangling, raised voices and beer drinking before the name came swimming onto the horizon.

In fact, once we’d decided on the name, setting the site up and writing the first dozen or so articles took about the same amount of time again – from concept to fully-functioning website in six months.

Looking back at the process now, it seems as if SevenStreets was there all along, waiting to be discovered; it just seems like the perfect name. Intriguing, yet with enough weight to ring some bells.

It wasn’t an easy process though, there was quite a dialectic to it. We batted around names for weeks on email, musing on a few other contenders that didn’t quite make it for one reason or another. Some were pretty good, but SevenStreets was so obviously right, we didn’t even debate it.

Kardomah was the fore-runner for quite some time, referring to a cool Liverpool hang-out back in the day. But we worried that it was a little too oblique, and we envisaged having to spell it out down telephone lines.

We then wanted Springheel Jack, the imp-like spirit that used to haunt rooftops around Everton; but the domain name had gone.

We went down a dead-end for some time, exploring a variety of names that were deemed ‘too scouse’ or ‘too John Bishop’. They had their origin in linguistics; naming, slang and slightly trashy culture.

They included the likes of: Dicky Mint, a scouser with ideas above his station; Jigger; a side alley; Corkhill, from Brookie; Sugar Butty; Bombed-Out Chippie, ref. Stan Boardman; Antwacky; Mersey Crocodile; and the immense Soft Lad (we hasten to add that these names came from an inebriated brainstorming session, rather than representing genuine suggestions).

We always had the idea that something rooted in geography or topography or architecture was right. Something to do with roads, buildings, transit or transport.

So we looked at maps and bus routes and old area codes. Royal 1165; Northern Line; Scotty Road; Micawber; Welsh Streets and others were suggested. And then, all of a sudden, Seven Streets; spaced out rather than closed up in those days.

Finally, we had arrived. At the end of the rainbow there was the perfect name: SevenStreets.

It said nothing and everything at the same time about the site we wanted to create. To many, a link back to Liverpool’s history; to others an intriguing name that invited questions.

A natural tag-line sprung up off the back of it: We Know Where You Live. To some, a suggestion that we know our onions; to others, possibly a fairly explicit threat. Ho hum.

No matter, the word appears to be spreading. “Oh, like the original streets,” people now say.

All of which, we think you’ll agree, is a million times better than explaining why you named your website after a camp drug-dealer in Brookie.

  • Daniel

    LOVE the name SevenStreets! I didn’t know the origin of it.. very interesting. Corkhill would’ve been amazing too, though.