What’s going on at The Echo? First they get into a tizz about restaurants wanting better written, fairer food reviews, then they advertise for ‘non journalists’ to find stories, then this dreadful gaff on the front cover…
This follows another gaff a few months ago – one that prompted Jeremy Vine to tweet ‘Horrendous Front Cover on the Echo. Please never let this happen again…’. Well, it has. Mistakes happen, we all know that. But these are bigger than that, and someone should be accountable. Time for someone at the top to say goodbye?
The Echo is still Liverpool’s premier media outlet. It should represent us. Increasingly, it’s becoming something of an embarrassment. Yeah, we know, it’s like shooting fish in a barrel, but we’re getting tired of its slapdash, lurid, cynical editorial policy – and the car crash juxtaposition of headlines that can only come because those at the top simply don’t care anymore. If they did, this sort of thing would have been spotted long before the Oldham presses ran.
The ironic thing? The Post is still a decent paper, but at 7,000 ish sales a week the paper gets less readers than us nowadays. The Echo? Well, shock headlines of murderers getting a gig at the Arena still sell enough to keep the advertisers happy.
(Edit: here’s another corker from 6th September, courtesy of @Vicky_Anderson)