Congratulations to Callum Edge and co, of New Ferry’s brilliant Edge and Son Butchers – after their well-deserved triumph last week at the Radio 4 Food and Farming Awards.
At the swanky do in Bristol, Edge beat off a Yorkshire cheese shop and Sussex fishmongers to scoop the prize: the You and Yours Best Food Retailer of the Year.
We’ve featured Edge before, when we fretted about the disappearance of your local friendly butcher from the high street. Seems that Edge are proof that there is another way.
“We had so many entries for butchers but what made Edge stand out was the fact that they concerned themselves with every stage of the process,” says judge Fiona Beckett.
“Persuading local farmers to stock rare breeds, stipulating what kind of food and grazing they should have (they’re big fans of grass-fed cattle) and when they should be
Edge are one of the country’s few remaining butchers to have own abattoir, carefully designed by Callum to cause the animals minimum stress.
“For a small butchers they’re astonishingly hi-tech – the ageing room has a state of the art air filtration system to ensure there’s no cross-contamination between carcasses which are all dry-aged. We saw a superb side of beef which had been killed back in January, the flesh dark, ruby red, a treat for one of the many restaurants the business supplies. Callum stresses they’re not all about expensive cuts though, so that good meat doesn’t become elitist.”
It was, by all accounts, quite a night. “The rooms was a ‘who’s who’ of the food world,” Callum says. “The award’s already paying dividends,” he adds. “We’ve seen new customers come from as far afield as Southport, and beyond. One new customer keeps Saddleback pigs in her school, and came to see what they tasted like, because we sell their pork.”
Ah, that old dilemma. Pet or Pie.
Well done team. Save us a nice tenderloin of pork.
Edge and Son