In an interesting reversal of retail fortunes, we’re intrigued to note that, for once, a shop is moving OUT of Liverpool ONE, and IN to Bold Street. A nifty move, and one that augers well for Bold Street becoming a re-energized, and funky thoroughfare yet again.
In truth, the store – Bench – is no quirky indie, and it does already retail there, but, as Manager, Tom Haycock, tells SevenStreets, this is more than a mere retreat, it’s chance for the retailer to reestablish its identity.
“We’re going to be adding a whole new level of retail to the Bold Street store, with a focus on the brand’s new range of grittier, urban wear, and a smaller section of season-end items too. And the store will be getting a major refresh, reflecting our new direction.”
So why do it in Bold Street, and not in Liverpool ONE?
“Well, we had a look at our Liverpool ONE neighbours and, er, Swarovski isn’t really our thing…” Tom says, as he prepares to shut up shop on Paradise Street for good.
“Bold Street just feels right to us, it’s where we belong. And we’re happy to focus our energies there,” he adds. “The retailers along Paradise Street weren’t really attracting the sort of customer base we felt comfortable with.”
Which, as we say, is good news indeed – and shows that there is life outside Liverpool ONE. It shows too, that Liverpool ONE, for all its hoopla and hype, still fails to attract all of us. Something they need to take note of, perhaps. There is, we’re not afraid to admit it, more to life – and to shopping – than Hugo Boss and iPads.
Bench, Bold Street