To get across the fact that ASOS has denim for everyone, ASOS wanted its customers to challenge its denim to anything. In return, they’d respond to the best ideas and prove that there really is the right denim for all of life’s little challenges. And some challenges you’d be happy for life not to throw at you.
Challenges ranged from the frightening (please help me look like Ryan Gosling to ensnare a girl) to the barking (help me freeze some jeans). They chose the best ones and replied back with a short video treatment.
Seriously, though, there’s some mighty fine denim in the new ASOS Menswear Denim range – from skinny jeans to denim shirts, cool jackets to summer-ready shorts. So, really, the only challenge is – what you gonna wear?
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SPONSORED BY ASOS